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Best Google Analytics Plugins for WordPress
Google Analytics is a powerful tool that allows you to understand your website visitors in a detailed and data-driven way. With Google Analytics, you can gain insights into your visitors’ behavior, understand which content is performing well, and identify areas of your website that could be optimized for better performance.
Google Analytics can of course be integrated into WordPress WITHOUT a plugin. However, the use of special plugins can bring the following advantages:
- No editing in the code
- No binding to a theme
- Mostly better control over DSGVO requirements
- Mostly more/simpler possibilities to transfer additional data to GA
- If necessary display of visitor statistics directly in WordPress
In this post, we’ll explore some of the best Google Analytics plugins for WordPress. The list is based on their features, ease of use, and overall ratings.
In conclusion, integrating Google Analytics with your WordPress site can provide valuable insights that can help you improve your website. The best plugin for you will depend on your specific needs and the level of detail you want in your analytics. All of these plugins offer a range of features that can help you better understand your website visitors and optimize your site accordingly.
| Plugin | MonsterInsights Free | Monster Insights Pro | Site Kit by Google | GA Google Analytics Free | GA Google Analytics Pro | ExactMetrics Free | ExactMetrics Pro | Google Analytics Germanized | Analytify | 10WebAnalytics | SEOPress |
| Price | free | from 199$ p.a. | free | free | from 15$ one time | free | from 199$ p.a. | free | tbd | tbd | free |
| Reviews | 4,5 | 4,5 | 4 | 5 | 5 | 3,5 | 3,5 | 4,5 | 5 | ||
| active installs | 2+ M | 2+ M | 700k | 500k | 500k | 1+ M | 1+ M | 20k | 100k | ||
| GA Dashboard in WP | yes | yes | yes | ? | ? | yes | yes | no | no | ||
| GPDR | AnonymizeIP | AnonymizeIP, Integration with Cookie Notice, CookieBot, browser opt-out | ? | AnonymizeIP | AnonymizeIP, Opt-Out | only AnonymizeIP | yes | yes, by default | yes: AnonymizeIP, Cookie-Banner, OptIn | ||
| eCommerce | no | Integration for Woocommerce, Easy Digital Downloads, MemberPress | ? | no? | no? | no | Integration for Woocommerce, Easy Digital Downloads, MemberPress | no | |||
| Engagement tracking | no | forms, downloads, external links, ads | ? | no? | no? | downloads, external links | downloads, external links, AdSense, forms, Scroll Depth | external Links | Downloads, external Links | ||
| custom dimentions | no | authors, Logged In, category | ? | no? | no? | no | yes | no | author, taxonomie, PostType |
MonsterInsights
MonsterInsights is one of the most popular Google Analytics plugins for WordPress. It provides a simple and straightforward way to connect your Google Analytics account to your WordPress site. The plugin offers real-time stats, e-commerce tracking, data filtering, and more. Plus, it comes with a user-friendly dashboard that helps you understand your analytics data without having to leave your WordPress admin area.
ExactMetrics
ExactMetrics, formerly known as Google Analytics Dashboard for WordPress (GADWP), is another powerful Google Analytics plugin. It offers a wide range of features, including demographic reports, real-time statistics, and enhanced e-commerce tracking. The plugin also provides various customizable reports, giving you control over how you view your data.
Analytify
Analytify simplifies Google Analytics by offering easy-to-understand metrics and reports right within your WordPress dashboard. This plugin stands out for its ability to provide post-specific analytics, making it easier for you to understand how individual pieces of content are performing.
GA Google Analytics
If you’re looking for a lightweight and fast Google Analytics plugin, GA Google Analytics might be the perfect option. This plugin focuses on providing a simple and minimalistic way to add the Google Analytics tracking code to your WordPress site. While it doesn’t offer as many features as some of the other plugins on this list, it’s a great choice for those who just want a simple way to connect Google Analytics to their WordPress site.
Enhanced Ecommerce Google Analytics Plugin
As the name suggests, this plugin is an excellent choice for eCommerce sites. The Enhanced Ecommerce Google Analytics Plugin provides comprehensive tracking that allows you to understand your customers’ buying behavior in detail. You’ll be able to track product clicks, add-to-cart actions, and checkout behavior, among other things.
