Best Google Analytics Plugins for WordPress

Google Analytics is a powerful tool that allows you to understand your website visitors in a detailed and data-driven way. With Google Analytics, you can gain insights into your visitors’ behavior, understand which content is performing well, and identify areas of your website that could be optimized for better performance.

Google Analytics can of course be integrated into WordPress WITHOUT a plugin. However, the use of special plugins can bring the following advantages:

  • No editing in the code
  • No binding to a theme
  • Mostly better control over DSGVO requirements
  • Mostly more/simpler possibilities to transfer additional data to GA
  • If necessary display of visitor statistics directly in WordPress

In this post, we’ll explore some of the best Google Analytics plugins for WordPress. The list is based on their features, ease of use, and overall ratings.

In conclusion, integrating Google Analytics with your WordPress site can provide valuable insights that can help you improve your website. The best plugin for you will depend on your specific needs and the level of detail you want in your analytics. All of these plugins offer a range of features that can help you better understand your website visitors and optimize your site accordingly.

PluginMonsterInsights FreeMonster Insights ProSite Kit by GoogleGA Google Analytics FreeGA Google Analytics ProExactMetrics FreeExactMetrics ProGoogle Analytics GermanizedAnalytify10WebAnalyticsSEOPress
Pricefreefrom 199$ p.a.freefreefrom 15$ one timefreefrom 199$ p.a.freetbdtbdfree
active installs2+ M2+ M700k500k500k1+ M1+ M20k100k
GA Dashboard in WPyesyesyes??yesyesnono
GPDRAnonymizeIPAnonymizeIP, Integration with Cookie Notice, CookieBot, browser opt-out?AnonymizeIPAnonymizeIP, Opt-Outonly AnonymizeIPyesyes, by defaultyes:
AnonymizeIP, Cookie-Banner, OptIn
eCommercenoIntegration for Woocommerce, Easy Digital Downloads, MemberPress?no?no?noIntegration for Woocommerce, Easy Digital Downloads, MemberPressno
Engagement trackingnoforms, downloads, external links, ads?no?no?downloads, external linksdownloads, external links, AdSense, forms, Scroll Depthexternal LinksDownloads, external Links
custom dimentionsnoauthors, Logged In, category?no?no?noyesnoauthor, taxonomie, PostType


MonsterInsights is one of the most popular Google Analytics plugins for WordPress. It provides a simple and straightforward way to connect your Google Analytics account to your WordPress site. The plugin offers real-time stats, e-commerce tracking, data filtering, and more. Plus, it comes with a user-friendly dashboard that helps you understand your analytics data without having to leave your WordPress admin area.


ExactMetrics, formerly known as Google Analytics Dashboard for WordPress (GADWP), is another powerful Google Analytics plugin. It offers a wide range of features, including demographic reports, real-time statistics, and enhanced e-commerce tracking. The plugin also provides various customizable reports, giving you control over how you view your data.


Analytify simplifies Google Analytics by offering easy-to-understand metrics and reports right within your WordPress dashboard. This plugin stands out for its ability to provide post-specific analytics, making it easier for you to understand how individual pieces of content are performing.

GA Google Analytics

If you’re looking for a lightweight and fast Google Analytics plugin, GA Google Analytics might be the perfect option. This plugin focuses on providing a simple and minimalistic way to add the Google Analytics tracking code to your WordPress site. While it doesn’t offer as many features as some of the other plugins on this list, it’s a great choice for those who just want a simple way to connect Google Analytics to their WordPress site.

Enhanced Ecommerce Google Analytics Plugin

As the name suggests, this plugin is an excellent choice for eCommerce sites. The Enhanced Ecommerce Google Analytics Plugin provides comprehensive tracking that allows you to understand your customers’ buying behavior in detail. You’ll be able to track product clicks, add-to-cart actions, and checkout behavior, among other things.

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